An Actor’s Guide to Performing in Corporate Videos

In the many forms of media we have in the acting world: Film, Television, commercial, voiceover- one of the many forms that is often overlooked is corporate videos. Sometimes they are called “industrials”, sometimes they’re not. But the purpose of these videos will always be to explain something to the consumer or the new hire. A “how-to” series, in demonstrating the right and the wrong do this, in explaining the company culture, and in explaining the company values that has driven this company to success and maintained its success for many years.

In this article, not only will we explain how these videos are developed, but who they serve at the end of the day- how do you find more work like that as an actor.

The Brand Story

This will be your primary objective in the video you’ll appear in. Every brand will have a story, and conveying that to the employees and the customers will be demonstrated in your script and your actions.

The brand story will usually start with the history of the company. If it’s a legacy brand that’s been around for decades, the focus will be on its founder or founders, the city/town that seeded its growth, and the era and times in which it grew. The same will apply if it’s a new startup, however an additional focus will be the desire to be a…