A Guide to Social Media Marketing for Filmmakers

Whether you are making Hollywood blockbusters, indie darlings, or passion projects in your back yard marketing your film on social media is incredibly beneficial.

However, you may not be sure where to start. This article hopes to give you a guide offering tips and advice on using social media as a filmmaker.

Create a Plan

Work out what you are wanting to share and when you are wanting to share your posts. Take time to work out your target audience and post at the best times for them in order to get the most post engagement.

Taking the time to strategize before you begin posting means you can set the pace of the account and will help make posting just part of your work routine.

A lot of the other tips here will feed into your plan, studying trends, engaging followers etc., but without a plan of action you will never follow through.

Study Trends

Look at other filmmaker’s accounts to get inspiration but also take time to look at what the trends are. Take advantage of any trends that fit the image you are trying to portray to pull in some more followers.

However, remember trends are not going to last forever. Act fast and don’t put things off too far or you may find you’ve missed that sweet spot where your account would benefit from the trend.