5 Steps to a Successful Film Marketing Campaign

Independent filmmakers, the most important rules of marketing are start early and keep focused on your target audience and how to monetize those consumers.

What is the point of making a movie and no one knowing about it? — Marketing is the key.

Marketing is a very important element in the world of film. In fact, studios are marketing machines and focus a great deal of time on marketing. Independent filmmakers should learn from the majors as they truly understand marketing. Although the world of internet and social networking has them a bit stumped, they will learn fast enough.

The majors ensure that the marketing personnel are involved in each film from project inception. “From cradle to grave” — was used at 20th Century Fox to state the involvement of marketing in the film process. After all, what is the point of making a film if no one wants to see it or should I say, pays to see it? What a novel concept that I often see totally ignored by many independent filmmakers. Why spend all that time and effort without doing research into the potential audience that will want to see your film? How big is that audience? How do you target that audience and how do you get your message to that audience in a cost-efficient and effective way? These are fundamental marketing questions that rarely get asked upfront by…